Why shake things
up with a new format ...isn't email good enough for getting out the
...if it was,
believe me, I wouldn't be spending the time on all the requisite
effort. Web Sites are one of
those things that can be huge time wasters, and when you are running a
small business you just don't need another way to waste time.
It's like how
you have to double the energy in an earthquake in order to nudge the
Richter scale up just a little. Double the horsepower to go 20
mph faster. ...or its like the Queen
Hearts in Alice in Wonderland. ...she sets Alice to running and
eventually explains, "HERE, you see, it
takes all the running YOU can do, to keep in the same place. If you
want to get somewhere else, you must run at least twice as fast as
running a business is like. You get to where you can almost do
what has to be done and then somebody comes along and says, "you really
need to cover the DC stuff on your calendar", or "when are you going to
start carrying procurement information."
...It's like the
phrase "hand me that piano". - - Easy to say, ...to DO, - -
not so much.
letting me vent.
What I'm getting
to is that the only reason I would want to take on a website would be
because it absolutely adds value to the entire process. As a
matter of fact, you can't go forward with making this KickStart thing
what it should be without it.
It can't be hard copy mailed once a
month any more.
It can't just be an email.
It has to be a
method that folks can interact
with and that molds to the reader's familiarity...
Top Ten Reasons for
Having a Web Site.
have told me that they consider a digital endeavor to have no
credibility if there is not an associated web site.
cannot deliver an html - laden email to every corporate network in HSV
without some admin wonk considering it to be "spam".
the aforementioned Napoleonic little weasel doesn't steal your joy,
opportunity for some script or 'bot to keep emails from getting through
consistently and in the format that you want them to be.
can not be included in an email, and every email server and/or reader
messes with how one's html looks.
stories can not be developed and distributed via e-mail-age.
and other valuable bulk information can not be dissemenated.
processes that aid in understanding HSV such as discussion groups and
BLOGS can not be fired up.
smaller email notices being sent, and having a dedicated browser site,
there is the real chance of customizing what each person sees
...setting it up relative to their interests.
- Two very
good headings: "Search this Site", and "Click here for Archives"
can come about.
the capacity for including the convenience of merchants accounting
(online purchase) if the need is there.